Definīcija:Competition among distributors or retailers of the same branded product, be it on price or non-price terms. For example, a pair of Levi jeans may be sold at a lower price in a discount store as compared to a department store but often without the amenities in services that the latter provides.
VVC izstrādātie grāmatvedības, vadībzinātnes, tirgvedības un tirdzniecības termini