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  1. EN word-of-mouth marketing
    LV mutvārdu tirgvedība; mutvārdu tirgdarbība
    Definīcija: Tirgvedības veids, kurā, parasti pozitīvo, vērtējumu vai ieteikumu par kādu tūrisma objektu vai pasākumu vispirms paziņu un tuvinieku saskarsmē (kā baumas) izsaka viens otram, cits citam “no mutes mutē”, radot sabiedrības vēlmi par to runāt un tādējādi popularizējot attiecīgo objektu vai pasākumu.
    Lēmums Nr. 70 (04.03.2008), protokols Nr. 2/1083
    LZA TK lēmumi un protokoli
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